Rittenhouse Rye — Cocktail Creatively
Born in 1934 at the end of Prohibition, Rittenhouse Rye became a bartender favorite decades later when pre-Prohibition cocktail recipes resurfaced. As the only Bottled-in-Bond rye on the market, it quickly earned a loyal trade following and a permanent spot on backbars.
When Rittenhouse wanted promote the brand with a new campaign, we put bartenders at the center. Leaning into social proof, we spotlighted top bartenders and their Rittenhouse creations — reinforcing its status as the bartender’s rye.
Our identity drew from Philadelphia’s Rittenhouse Square, using its grid as the basis for a new emblem that feels both authentic and ownable. The “Cocktail Creatively” campaign extended across posters, menus, and digital, blending Philly edge with the brand’s heritage and giving bartenders a badge of pride behind the bar.
