PROFESSIONAL SUMMARY
Creative executive and agency leader with extensive experience developing brands, campaigns, digital experiences, and integrated marketing programs for major national and global clients. Experienced in leading multidisciplinary creative teams, partnering directly with senior clients, shaping creative strategy, and bringing complex projects from initial brief through execution. Combines deep agency experience with a hands-on, entrepreneurial approach to building teams, solving problems, and creating work that connects with audiences and drives results.
CORE COMPETENCIES
Creative Leadership · Brand Strategy · Integrated Campaigns · Digital & Social · Client Leadership · Team Building & Mentorship · Creative Strategy · New Business · Executive Presentations · Branded Content · Experiential · Agency Leadership · Vendor Management · Cross-Functional Collaboration
SELECTED CLIENTS
Heaven Hill Distillery · Elijah Craig · Evan Williams · Lunazul · Deep Eddy Vodka · MTV · Unilever · NBCUniversal · Chipotle · Sony Pictures · Yahoo! · UFC · Starz · Turner · History Channel · Save the Children · Cadillac · Samsung · Sears · Kmart · Kraft · Sharp Electronics · Chandon · Sage Software
LEADERSHIP EXPERIENCE
THE SOLID MULDOON
Independent Creative Director | 2026–Present
Partnering with spirits, brewery, cider, and specialty food brands as a fractional creative director, bringing the same strategic and creative leadership that grew Elijah Craig sevenfold during my decade on Heaven Hill.
● Brand strategy, identity, and campaign development for founder-led and growth-stage brands
● Senior creative leadership on a flat-rate or retainer basis. No agency overhead, no junior hand-offs
● 25 years of agency experience (Digitas, FCB, Dentsu, OgilvyOne) applied hands-on, one project at a time
● Focused on the Hudson Valley and Berkshires region, where I'm based
XENOPSI / METHOD1
Executive Creative Director | 2016–2026
Led an integrated team spanning creative, social, and production, partnering with clients to develop brand campaigns, identities, digital advertising, websites, branded content, point-of-sale, interactive experiences, and social campaigns.
● Led multidisciplinary teams from strategic brief through creative development, presentation, production, and launch.
● Partnered directly with clients to translate business and marketing objectives into compelling creative solutions.
● Served on the senior leadership council, helping shape agency vision and internal processes.
● Led creative development across a portfolio of spirits and beverage brands, including Heaven Hill Distillery, Evan Williams, Elijah Craig, Larceny, Burnett’s, Deep Eddy, Lunazul, and others.
MAUDE
Creative Director | 2011–2016
Led multidisciplinary teams across brand, digital, social, content, and experiential assignments for a diverse portfolio of consumer, entertainment, technology, and nonprofit clients.
● Directed teams of copywriters, art directors, interactive designers, and video editors from strategy through final execution.
● Built strong client partnerships through strategy sessions, briefings, creative presentations, and ongoing collaboration.
● Worked across planning, account management, media, social, and production to establish creative direction and deliver integrated programs.
● Managed external creative and production partners, ensuring work remained on strategy, on time, and on budget.
● Led creative assignments for clients including Viacom, Unilever, NBCUniversal, Chipotle, Sony Pictures, Yahoo!, UFC, Starz, Turner, History Channel, and Save the Children.
DIGITAS
Associate Creative Director | 2010–2011
Led creative teams developing digital advertising, websites, social campaigns, and branded gaming experiences for major national brands.
● Led teams of copywriters, art directors, and interactive designers from strategic brief through execution.
● Partnered with clients and internal strategy, account, media, social, and project-management teams to develop and deliver integrated creative programs.
● Managed external vendors and production partners to ensure work was delivered on strategy, on time, and on budget.
● Clients included Cadillac, Kraft, Post Foods, and Enfamil.
DENTSU / COLBY & PARTNERS
Associate Creative Director | 2004–2009
Served as a creative leader and member of the agency management team, overseeing New York creative staff and collaborating with West Coast offices to deploy creative resources across large-scale programs and new business opportunities.
● Managed and mentored creative staff while building teams around the needs of major integrated assignments.
● Partnered across offices to share creative resources and lead teams on large-scale programs and new business pitches.
● Guided work from strategic brief and creative development through presentation and final execution.
● Worked with outside vendors to bring integrated promotions to life.
● Clients included Sharp Electronics, Chandon Sparkling Wines, Sage Software, Square One Organic Vodka, New Yorker Hotel, and Scandinavian Airlines.
SELECTED BRAND LEADERSHIP
ELIJAH CRAIG
Brand Transformation
Helped reposition Elijah Craig through a comprehensive brand redesign spanning packaging, positioning, product, and campaign strategy. The resulting Signature Style campaign helped drive a sevenfold increase in sales.
LUNAZUL
Brand Repositioning
Helped reposition Lunazul around “premium without pretense,” creating a distinctive identity and the Look to Luna campaign. The work drove a 95% increase in search volume and 41% growth in case volume.
EDUCATION
Fairfield University
B.A., English · Minor, Communications
School of Visual Arts
Advertising Concepts & Copywriting
AWARDS
FWA Site of the Day · Adweek Watch Awards, Silver / Best in Category · Emmy Nomination · Effie Awards, Gold · Telly Awards · ADDY Awards, Gold / Silver · New York Festivals, Gold · Summit Emerging Media Awards · Creativity International Awards · Hermes Creative Awards, Platinum / Gold · Graphic Design USA