I'm an executive creative director who's spent 25 years turning business problems into ideas people actually connect with, most notably a decade leading creative for Heaven Hill's American Whiskey portfolio, where Elijah Craig grew sevenfold on my watch. That's the work I'm proudest of, but it's really just proof of a pattern: I like taking brands that are underestimated and giving them a voice worth paying attention to.

My career has taken me through Digitas, FCB, Cheil, Dentsu, and OgilvyOne, working with clients from NBCUniversal and Sony Pictures to Chipotle, Pepsi, Samsung, and Cadillac, across brand strategy, integrated campaigns, digital and social, branded content, and experiential. But the throughline has always been the same: build the team, find the idea, make it real, and don't let ambition get separated from results.

I'm equally at home in a boardroom pitching a CMO and in the trenches with a junior art director figuring out why a headline isn't landing. Mentoring is a big part of how I show up. I'm a mentor with The One Club for Art & Copy, and I get real energy from watching someone else's work get sharper.

Outside the agency world, I build whale wall art and robots out of reclaimed materials, which is maybe just another way of saying I like finding the idea hiding inside something that looks like scrap.

After 10 years as Executive Creative Director at Method1/XenoPsi, I've recently relocated to the Hudson Valley and I'm looking ahead to what's next, whether that's a full-time creative leadership seat or partnering with brands, distilleries, and makers who need a hands-on creative partner to help them punch above their weight.